GTM & Partnerships Advisory
Serving agencies, system integrators, ISVs and SaaS companies,
from early stage to enterprise, wherever your partners are.
Assess where you stand
The Partnership Assessment scores your programme, benchmarks it against your peers and tells you what to fix first.
Design what comes next
Partner strategy, ecosystem and platform partnerships, and the entry plan and introductions for a new market.
Run it with you
Fractional partnership leadership and partner operations, run with your team until your own hire is ready.
EXPERIENCE WORKING WITH LEADING TECH & SERVICES COMPANIES GLOBALLY
18 Years in Partnerships & GTM
After nearly two decades in partnership roles at Fortune 500 platforms and high-growth SaaS companies, I help companies avoid the common mistakes and accelerate what actually works.
Partnerships aren't just a go-to-market motion, they require strategic design, operational discipline, and the ability to align internal teams around shared goals.
Convert Commerce brings that experience to companies building or scaling their partnership function. Whether you're launching your first partnership program or refining an existing ecosystem, I help you build the strategy, structure, and systems that drive measurable growth.
Let's discuss how we can support your next stage of growth.
Looking forward,
Patrick Schaeffler
Global expertise.
- UKUnited Kingdom
- GCCGulf Cooperation Council
- DACHGermany, Austria & Switzerland
Services
Two ways in. Start with where you stand, or come straight to what you need.
Step 1: Assess · Start with where you stand
Partnership Assessment
For SaaS companies and agencies that know partnerships should be working harder, but not exactly where it breaks. Your report tells you what to fix first.
- A readiness score out of 100 for your partner programme
- Seven dimensions scored, so you see where you're strong and where you're losing revenue
- Benchmarked against your peers in our Global Partnerships Survey
- Your partner revenue opportunity sized in your own currency
- The partners and ecosystems worth pursuing next, mapped for you
- A priority list of quick wins, every one backed by evidence
Free scan to start. Full benchmark and sizing in the paid tiers.
From a real assessment report. Your weakest dimension points to your next step below.
Step 2: Act · We design it, or run it with you
Your report points to the gap that matters most. Already know what you need?
Skip the report and start the conversation.
Fractional Partnership Leadership
“We need a partnerships lead, now.”
Interim leadership to build, scale or fix the function, carrying the number with your team until your own hire is ready.
You get
A function hitting agreed goals, then a clean handover
GTM & Partner Strategy
“Our partners aren't bringing in revenue.”
Ideal partner profile, tiers, joint value propositions and a commercial model your partners can sell and your team can run.
You get
Partner strategy, tiering model and commercial terms
Partner Operations & Enablement
“Partners sign up, then go quiet.”
An ongoing retainer: onboarding, enablement, co-marketing and the reporting rhythm that keeps partners selling and proves what they bring in.
You get
Enablement kit, operating cadence and a reporting dashboard
Ecosystem & Platform Partnerships
“We need to matter in the Shopify or Microsoft ecosystem.”
Where you sit against neighbouring vendors, then the integrations, marketplace listings and co-sell motions that turn a platform into a pipeline source.
You get
Ranked alliances, integration roadmap and co-sell plan
Market Expansion
“We want to enter a new market through partners.”
We map the market, choose the entry model, then make warm introductions to partners we already work with. Checking your programme can carry a new market is part of the scoping.
You get
Ecosystem map, entry plan and named introductions
Not sure which?
Tell us the problem. We'll tell you the route.
If the answer is “run the assessment first”, we'll say so. If it isn't, we won't make you.
Talk to us →Results That Matter
Real challenges, strategic solutions, measurable impact.
SaaS Technology
Partnership Strategy
Co-designed and implemented a tiered partnership framework with global team expansion for technology partnerships, launched comprehensive partner program with PRM integration, and synchronised co-marketing initiatives with sales cycles.
Impact
- Team achieved 5x increase in partner-sourced and influenced revenue within 24 months
- Enabled cross-functional alignment between Partnerships, Product, Marketing, Sales, and Customer Success
- Established measurable partner ROI attribution model
- Implemented partner manager commission structure tailored to tech partnership KPIs and business strategy
Tink Taylor
Founder & President, dotdigital Group PLC
"I had the pleasure of working directly with Patrick for more than five years and his strong expertise in partnerships, his positive attitude, passion and attention to detail, has helped accelerate our partner growth globally"
Commerce Platform
Partnership Strategy
Established the partnership and Go-to-market strategy for EMEA for Shopify Plus in collaboration with HQ, launch of the EMEA office, building of partnerships team in region and supporting partners to "make commerce better for everyone".
Impact
- As a team, achieved 154% of revenue target, whilst laying partnership foundations.
- Support the scaling of existing partners in the ecosystem through co-marketing, process support and collaboration
- Recruitment of a vast network of new partners, expanding reach and providing brands with tailored options
Martyn Boddy
Founder Upgrade Former Head of Partnerships Shopify Plus
"Patrick played a central role in shaping our EMEA partnership and go to market strategy during a critical phase of Shopify Plus entering the region. He built the regional partnerships function, strengthened our ecosystem through closer collaboration, and expanded our network with high quality partners that elevated our reach and offering."
System Integrator
Partnership Strategy
Developed partnership framework and established partnership function from the ground up across the Group (Four companies), enabling partner collaboration across Commerce Platforms and Technology companies.
Impact
- Built a network of alliances with 40+ key technology and platform partners to form tailored core tech stacks for Adobe (Magento), Salesforce, Shopware, Drupal and more.
- Increased project value and partner sourced revenue through partner collaborations
- Strengthened internal enablement and cross functional collaboration across partnerships to establish a partner-focused approach
Dominic Feenan
Co-Founder INVIQA Group
"Patrick helped position our group as a trusted delivery partner across our ecosystems, opening new commercial opportunities and elevating our tech offering. His impact on both our external growth and internal processes has shaped the way we operate, with partnerships now firmly embedded as a core pillar of our success."
EXPERIENCE WORKING WITH LEADING TECH & SERVICES COMPANIES GLOBALLY
PartnerBuddy
The operating system for partnership teams. Recruit and activate partners, track sourced and influenced revenue against target, and manage commissions, incentives and MDF in one place.
Inside: AI partner discovery and outreach, onboarding and an AI-built academy, deals and account mapping, programme tiers and partner NPS, strategy and reporting, plus a white-labelled portal for your partners and an AI assistant across every module.
Connects to your tech stack, including HubSpot, Pipedrive, Slack, Microsoft Teams, Gmail, Outlook, the Shopify Partner Portal and more.
Learn More
Why Convert Commerce
18 years of partnership experience. No theory.
Just what actually works.
People-First
Partnerships are relationships first, contracts second. We build programs grounded in trust and long-term collaboration, not just transactional deals.
Global Experience
18 years across diverse ecosystems, from Fortune 500 platforms to high-growth SaaS. We understand partnerships at every scale.
Operational Precision
Strategy without execution is theory. We build the structure, systems, and processes that make partnerships scalable and measurable.
Calm Confidence
No hype, no theatrics. Just clear thinking, strategic design, and results-driven leadership you can trust.
Certifications
Staying current in AI, commerce trends, and strategic thinking
Massachusetts Institute of Technology
Driving Innovation with AI
Louis Vuitton Moët Hennessy
Inside LVMH
eConsultancy
Digital Marketing
Global Partnerships
Survey Report
Partnerships Community
100+ partnership professionals across the SaaS ecosystem shared how they work, what they measure, and what's driving results.
Inside: honest insights on strategy, operations, team design, go-to-market approaches, compensation, technology, and the challenges shaping the industry.
Download your copy. Optional contributions support cancer research through #PartnershipsAgainstCancer (100% to the cause).
Let's Talk
Whether you're building from scratch or optimising an existing ecosystem, let's explore how we can help.
London
Convert Commerce Limited71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
Abu Dhabi
Convert Commerce LimitedSmart Station, First Floor, Incubator Building
Masdar City, Abu Dhabi
United Arab Emirates
Growth shouldn't cost the earth.
Frequently Asked Questions
Common questions about working together