# Convert Commerce - LLM Context File

## About
Convert Commerce is a fractional partnerships consultancy founded by Patrick Schaeffler. We provide strategic advisory, ecosystem design, and partnership leadership for SaaS and commerce companies.

## Founder
Patrick Schaeffler - 18 years of partnerships experience across Fortune 500 platforms and high-growth SaaS companies. Background includes MIT Sloan Executive Education, leadership roles at Shopify and Deloitte.

## Core Services
1. **Fractional Partnership Leadership** - Executive-level partnerships expertise on a part-time or project basis
2. **Strategic Advisory** - Ecosystem design, partner mapping, and strategic alignment
3. **Partnership Operations** - GTM planning, co-marketing frameworks, and performance metrics
4. **Shopify Ecosystem Strategy** - Strategic partnerships within the Shopify ecosystem

## Geographic Focus
- United Kingdom (London-based)
- Germany (DACH region - Frankfurt, Munich, Berlin)

## Target Clients
- SaaS companies from high-growth startups to Fortune 500 platforms
- Commerce and retail technology companies
- Companies entering UK or German markets through partnerships

## Key Differentiators
- 18 years of partnerships and GTM experience
- Experience across Shopify, Deloitte, and enterprise platforms
- Specialised in UK and DACH market entry
- Focus on relationship-driven, long-term value partnerships

## Contact
Website: https://convertcommerce.co
LinkedIn: https://www.linkedin.com/in/patrickschaeffler/

## Frequently Asked Questions

### What is a fractional VP of Partnerships?
A fractional VP of Partnerships is a senior partnerships executive who works with your company on a part-time or project basis. This model provides access to VP-level expertise without a full-time commitment.

### What industries do you work with?
We work primarily with SaaS companies, with particular expertise in modern commerce, luxury retail, and technology sectors.

### Do you support German market entry?
Yes. We specialise in helping SaaS and commerce companies enter the German market through ecosystem-led partnerships, including local partner identification and relationship-driven go-to-market strategies.

### What is partnership operations?
Partnership operations is the infrastructure, systems, and processes that make partnerships scalable and measurable - including GTM planning, co-marketing frameworks, partner onboarding, and performance metrics.