Question 1

What is the Partnership Assessment?

Accepted Answer

An automated assessment, researched and checked in code, that scores how ready your partnership programme is to drive revenue. It reads your public footprint and your own answers across seven dimensions, then returns an assessment score out of 100, your biggest gaps, partner targets for your stack where the evidence supports naming them, and an action plan that starts with any quick wins your answers show. It is built by Convert Commerce, a partnerships consultancy.

Question 2

Who is it for?

Accepted Answer

Software companies (ISVs) and agencies or service firms. Each gets its own scoring model, because an ISV's partner engine is integrations and marketplace presence, while an agency's is vendor certifications and referral networks.

Question 3

Is the free scan really free?

Accepted Answer

Yes. The Instant Scan is free: you answer eight questions and give an email to receive the result. No card required, and no website is read.

Question 4

What are the tiers?

Accepted Answer

There are 4 tiers. The free Instant Scan asks eight of the Base Assessment's own questions and gives an indicative band, how you manage partners beside our survey, and up to two of your most important gaps (or refinements, where your answers show no gap); it reads no website. The £89 Base Assessment adds a short survey, sizes your opportunity from your own answers where they allow, and sets your answers beside the same questions in our Global Partnerships Survey. The £199 Advanced Assessment goes further, with an extended survey after NDA whose answers raise their own findings, plan actions and measures, your partner targets worked up in depth where the evidence supports naming them, and a fuller commercial case where your answers allow one: what rests on your largest partner, your spend against the sized opportunity and the fees or margins on partner-sourced revenue where your answers say who pays them. The £3,850 Deep-Dive Assessment is the only tier with live sessions. It is human led, with six 45-minute stakeholder interviews, two 60-minute deep-dive sessions, and a full report with a 90-day blueprint.

Question 5

Which tier should I start with?

Accepted Answer

Start with the free Instant Scan for an indicative read of eight of your answers, at no cost; they carry over if you go on to a paid assessment. The Base Assessment gives you all seven dimensions scored, your opportunity sized where your answers allow, and an action plan, with a 90-day roadmap where there is something to raise. Choose the Advanced Assessment when you want the research done in depth, with an extended survey after NDA that feeds the findings and the plan, and your partner targets worked up in depth where the evidence supports naming them. Choose the Deep-Dive Assessment when you want live sessions with your stakeholders and a plan built with a partnerships expert.

Question 6

Does any report include a call?

Accepted Answer

No. The Base and Advanced reports are automated, researched and checked in code, and delivered as documents you can read, download and share. The Deep-Dive Assessment is the only tier with live sessions: six 45-minute stakeholder interviews and two 60-minute deep-dive sessions.

Question 7

Do these fees get credited?

Accepted Answer

Yes. Book a Deep-Dive Assessment within 60 days and your Base Assessment or your Advanced Assessment fee is credited in full against it.

Question 8

Where does the benchmark data come from?

Accepted Answer

From Convert Commerce's Global Partnerships Survey, our own research: 102 partnership professionals surveyed in 2025. The Base and Advanced Assessments set your answers beside the questions the survey asked in the same way, such as the tools you run partnerships on and the people dedicated to them, and compare you with your own segment: agencies with the agencies, systems integrators and consultancies in the survey, and software companies with the software, platform and technology companies in it, since that group takes in platforms, payments, fintech and shipping companies as well as SaaS. Your dimension scores are not ranked against the survey, because it did not ask the questions they are built from. The survey was answered in confidence, so we name the dataset and never publish figures that could identify who took part or expose any individual company's data. The free Instant Scan sets one of your answers, the tools you manage partners with, beside the same question in the survey, in the same way; the full comparison is in the paid assessments.

Question 9

What if the report tells me nothing new?

Accepted Answer

Then tell us. We will put you in front of one of our partnerships experts to talk it through and agree what we do about it, refund included. Raise it within 14 days and say in a sentence what you already knew.

Question 10

Can I re-run it later to track progress?

Accepted Answer

Yes. Bought at full price, your report includes a 30% voucher towards a re-run of the same tier for the same company, valid for 100 days. The re-run is read against your first run, so you see score movement per dimension, what moved, what held and what dropped. Between re-runs, PartnerBuddy, our partnerships platform, tracks the numbers behind your score, such as partner-sourced revenue, pipeline and activation, on any timeline you choose.

Question 11

What data do you use, and is it safe?

Accepted Answer

The free Instant Scan uses only the eight answers you give; it reads no website. The Base Assessment uses publicly available signals plus the answers you give. No NDA and no confidential figures are required. The Advanced Assessment asks for more, through an extended survey after NDA. Sensitive company data is also requested at the Deep-Dive Assessment, which runs under NDA.

Question 12

How accurate is it?

Accepted Answer

The free Instant Scan is indicative: its band rests on eight of the questions, scored on the same tables as the paid reports, and it says so. In the paid reports every finding is evidence-led and sourced, and the report is explicit about what public pages can and cannot show. The Base Assessment adds your internal answers to sharpen the picture. In a Base Assessment or Advanced Assessment report every sentence is computed from your answers, set in code from what we retrieved (an address, what it returned and its title), or taken from Convert Commerce's own library of wording, chosen to fit your answers, apart from one line under each partner target saying why it fits: the targets are chosen by fit with what your website says you sell, by an AI model, from our own vendor record only. No page text is quoted. The Advanced Assessment researches your ecosystem and partner targets in depth. The Deep-Dive Assessment is human led, and adds stakeholder interviews and live sessions.

Question 13

What do I get at the end?

Accepted Answer

From a paid tier, a branded report, delivered as a PDF: a score out of 100, seven scored dimensions, findings and gaps, partner targets where the evidence supports naming them, and an action plan, with quick wins where your answers show any. The free Instant Scan is a shorter PDF, built by code from eight of your answers: an indicative band on the same scale, labelled as indicative, how you manage partners beside our survey, and up to two of your most important gaps (or refinements, where your answers show no gap) with what to do. Your full band, every gap and a plan need all the answers, which is what the Base Assessment asks for, and the eight you gave carry over.

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